Truly, deeply, recklessly live in. Throw on one of our tees & run head first into the world. Our stuff is made ethically, while keeping our Earth as clean as we can. Sustainability, charitable giving, & making you comfy shit to do your best in.

nothing major. is the passion project of Chloe, our founder & creative director. After decades in the digital marketing industry, Chloe wanted to create ethical products for the people she loves that represent who we really are.

At nothing major. we work to live. Our employees work shorter work days & four day weeks. We believe that human beings should spend more time with their family & friends, doing stuff they love. Cracking a beer & watching the sunset with your kids will ALWAYS be more important than sending that last email.